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Greta Hsu
Assistant Professor of Management
Ph.D., Stanford University

Teaching Field: organizational behavior

Current Courses:

Research Expertise: organizational behavior and identity, economic sociology, entrepreneurship

Office: Gallagher Hall Room 3304
E-mail: 
Phone: (530) 754-6942
Fax: (530) 752-2924

 Professor Greta Hsu

Curriculum Vitae

Latest Research 

Faculty Research Download Research from SSRN 

Assistant Professor Hsu’s research interests center around organizational identity, market categorizations, and evolutionary dynamics in markets. Her current research focuses on the impact of critics’ conceptions of quality on producers’ pricing decisions in the wine industry, genre spanning in the U.S. feature film industry, and patterns in perceptions of organizational identity across organizations and organizational roles.

Hsu's recent publications include “Jacks of all trades and masters of none: Audiences’ reactions to spanning genres in feature film production,” published in Administrative Science Quarterly; “Organizational Identities and the Hazard of Change,” published in Industrial and Corporate Change; and “Identities, Genres, and Organizational Forms,” published in Organization Science.

Hsu received her Ph.D. in organizational behavior from the Graduate School of Business at Stanford University. She also holds masters degrees in sociology and statistics from Stanford.