Professor Elsbach focuses her research on the acquisition and maintenance of organizational images, identities and reputations, especially images of legitimacy, trustworthiness and creativity. She also teaches and studies negotiation skills in competitive business environments. Her research provides a framework for communicating with shareholders, customers and employees in the immediacy of a reputation crisis and through long-term recovery. In a recent paper published in the Harvard Business Review and the Academy of Management Journal, Elsbach presented findings that show how Hollywood movie and television producers judge the creativity of people pitching story ideas.

Elsbach has published extensively on organizational reputations and controversies. She has studied the impacts of telecommuting and how firms and employees have dealt with the transformation of their workplace from a traditional office to a “hoteling” environment, in which employee have no permanent offices and reserve workspaces on a daily basis.